The Berlin office of TBWA has been retained by fast-food giant McDonald's to handle the advertising campaign surrounding the company's sponsorship of the World Cup 2010 in Europe. This is said to be the first time a German agency has
Major League Soccer announced today that, effective immediately, each team will be allowed to sign a second Designated Player (DP) to its roster, and will also have the option to purchase a third DP slot. designated players on their roster. The initial window for MLS teams to acquire players under contract in other leagues concludes on April 15, 2010. A secondary registration period will occur immediately following the World Cup, from July 15 through August 14, 2010.
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